- EAN13
- 9782511020449
- Éditeur
- Business Book Summaries
- Date de publication
- 28/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Web Rules
Review and Analysis of Murphy's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is
Changing the Way Consumers Make Choices".
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows
that the internet is changing the dynamics of the marketplace by placing the
consumer firmly back in the driving seat. In recent times, big businesses and
well-funded corporations have called the shots and made decisions on behalf of
the consumers. But with the availability of the internet, consumers are
seizing back the initiative to make their own decisions and take control of
their own futures. In his book, the author provides a guide to navigating this
evolution and how you can take advantage of the internet to influence the
choices of your customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Web Rules" and find out how you can benefit from the
changing marketplace and the possibilities presented by the internet.
Changing the Way Consumers Make Choices".
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows
that the internet is changing the dynamics of the marketplace by placing the
consumer firmly back in the driving seat. In recent times, big businesses and
well-funded corporations have called the shots and made decisions on behalf of
the consumers. But with the availability of the internet, consumers are
seizing back the initiative to make their own decisions and take control of
their own futures. In his book, the author provides a guide to navigating this
evolution and how you can take advantage of the internet to influence the
choices of your customers.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Web Rules" and find out how you can benefit from the
changing marketplace and the possibilities presented by the internet.
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