- EAN13
- 9782511020036
- Éditeur
- Business Book Summaries
- Date de publication
- 28/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The Change Function
Review and Analysis of Coburn's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Pip Coburn's book: "The Change Function: Why Some
Technologies Take Off and Others Crash and Burn".
This complete summary of the ideas from Pip Coburn's book "The Change
Function" shows how launching new technology is a high-stake business: failure
is expensive and success lucrative. Often failure or success is not predicated
on the technology itself, but on whether its developers are supplier-centric
or user-centric. In his book, the author suggests a new model for the research
and development of new technology. Ask yourself what customers really dislike
doing, and how you can change your current products to make them more
painless. He uses case studies of failures and successes to demonstrate what
they did wrong or right, and explains that there are 10 questions every
developer should ask whilst in the research stage.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Change Function" and discover how you can achieve
technological success with methodical strategies.
Technologies Take Off and Others Crash and Burn".
This complete summary of the ideas from Pip Coburn's book "The Change
Function" shows how launching new technology is a high-stake business: failure
is expensive and success lucrative. Often failure or success is not predicated
on the technology itself, but on whether its developers are supplier-centric
or user-centric. In his book, the author suggests a new model for the research
and development of new technology. Ask yourself what customers really dislike
doing, and how you can change your current products to make them more
painless. He uses case studies of failures and successes to demonstrate what
they did wrong or right, and explains that there are 10 questions every
developer should ask whilst in the research stage.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Change Function" and discover how you can achieve
technological success with methodical strategies.
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